Bioavailability, consumer preference and technical production capabilities for the optimisation of pro­duct properties determine the galenic form of medicinal products and medical devices, medical cosmetics and nutritional supplements. Semi-solid forms such as ointments, creams, gels and lotions offer a broad spectrum for a wide range of product perfor­mances and usage preferences. Perfect consistency and sensory, tactile and olfactory product experiences which are typical of the brand play a major role in brand identification. Jäger has been implementing these properties for more than 50 years.